Ifbyphone Announces New SourceTrak Features

An established player in the call tracking game launched a few new features and capabilities today to offer more choice when selecting a vendor.

Ifbyphone Announces New SourceTrak Features Ifbyphone Announces New SourceTrak Features

How Does Pay Per Call Advertising Work?

Tracking phone calls has been historically a little bit more tricky than tracking clicks. Not anymore.

How Does Pay Per Call Advertising Work? How Does Pay Per Call Advertising Work?

Marchex Betting on Pay Per Call

3 reasons why call analytics, tracking and advertising are converging into the perfect storm for advertisers.

Marchex Betting on Pay Per Call Marchex Betting on Pay Per Call

Block Telemarketers with Marchex Clean Call

Are your call tracking metrics skewed by telemarkters and other robo-dialers?

Block Telemarketers with Marchex Clean Call Block Telemarketers with Marchex Clean Call

Call Tracking Industry Roundtable

What's going on behind the scenes in the call tracking industry? Get answers from industry veterans.

Call Tracking Industry Roundtable Call Tracking Industry Roundtable

Ifbyphone Announces New SourceTrak Features

September 1, 2010
Ifbyphone SourceTrak

Competition is good for business. It breeds innovation, lower costs and more choice for consumers. An established player in the call tracking game launched a few new features and capabilities today to offer marketers more choice and flexibility when choosing a call tracking vendor. Ifbyphone’s SourceTrak is a full-featured, VOIP-based call tracking solution for marketers that [...]

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How Does Pay Per Call Advertising Work?

August 31, 2010
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RingRevenue (more) posted a great overview entitled “What is Pay Per Call Advertising?“. Not only do they make Pay Per Call easy to understand (the “what”), they also include they “why”: A recent poll by Harris Interactive found that 54% of consumers want human interaction before making big-ticket purchases, 77% want more live assistance when [...]

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Link Roundup 8-30-10

August 30, 2010

The lazy days of summer are nearly over so it’s time to get back into a work mindset (yeah, right). Here are a few recent blog posts from around the call tracking world that should help get your brain back in gear. RingRevenue (more) responds to some challenges facing Pay-Per-Call publishers and advertisers. Yeah, I’m just [...]

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Marchex Betting on Pay Per Call

August 11, 2010
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Are you involved in call tracking as an advertiser, marketing agency or affiliate? Listen up. Marchex points out 3 reasons call analytics, tracking and advertising are converging into the perfect storm for businesses seeking new customers: Consumer behavior is changing, creating explosive growth of new advertising inventory based on phone calls. In today’s marketplace, Calls [...]

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Link Roundup 8-9-10

August 9, 2010
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Here are a few posts, tweets and pings from the past couple of weeks in the call tracking-osphere. Because you don’t have enough in your feed reader already… TopSEOs.com published a list of “Top Call Tracking Providers“. Based on their ranking criteria, the top 3 are Ifbyphone (more), Marchex Call Analytics (more) and Mongoose Metrics [...]

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Block Telemarketers with Marchex Clean Call

July 28, 2010
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Are your call tracking campaign metrics skewed by telemarketers and other robo-dialers? The folks at Marchex Call Analytics (more) have announced a “Clean Call” solution on their blog and in an email to current customers. They claim that telemarketers account for 3% of phone calls to businesses which is more than enough to dramatically impact [...]

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