AdWords Call Metrics Adds More Detail

Google announced yesterday that its AdWords Call Metrics capabilities have expanded to include more detailed reporting.

AdWords Call Metrics Adds More Detail AdWords Call Metrics Adds More Detail

Click-to-Call Enables Just-In-Time Transactions

The convergence of mobile search advertising, call tracking and social coupons is just the beginning of a marketing evolution.

Click-to-Call Enables Just-In-Time Transactions Click-to-Call Enables Just-In-Time Transactions

How to Pick a Call Tracking Vendor

The right vendor can be an extremely valuable business partner. Here's how to find them.

How to Pick a Call Tracking Vendor How to Pick a Call Tracking Vendor

10 Reasons Not to Track Phone Calls

The more we talk about call tracking, the more objections we hear. Here are some whoppers.

10 Reasons Not to Track Phone Calls 10 Reasons Not to Track Phone Calls

Mobile Ad Networks Hooking Up with Call Tracking

Tracking a phone call is more sophisticated than tracking a click. New partnerships are making it easier for advertisers to order up conversions.

Mobile Ad Networks Hooking Up with Call Tracking Mobile Ad Networks Hooking Up with Call Tracking

Link Roundup – May 15

May 13, 2011

There’s a lot going on in the call tracking world and I’ve been a bit too busy lately to cover it all. A link roundup is about all I have time for at the moment, but I promise to revisit some of these items and offer my opinions soon. In the meantime, enjoy! AdInsight – [...]

Full Article ->

Call Tracking at Call Centers = Improved Efficiency

May 5, 2011

This is a guest post submitted by a reader. Want to see your work here? Contact us with your idea! Call tracking software is being used in most call centers, though there are some center managers who ignore this crucial software utility. One major reason why call tracking technology ought to be the focus of [...]

Full Article ->

Marchex Adds some Jingle

April 11, 2011

Marchex has upped its game and signaled an intent to purchase Jingle Networks, a mobile ad network for $62.5 million. The press release reads like an industry insider’s rambling internal monologue and does a terrible job explaining the benefits to advertisers and publishers. In plain English, Marchex just bought a huge distribution network for mobile ads [...]

Full Article ->

Yelp to Add Telmetrics Call Tracking

March 8, 2011

Yelp.com has announced a partnership with Telmetrics (more) to provide call tracking services to its advertisers. From the press release (PDF): Yelp, which receives more than 45 million monthly visitors and has more than 16 million reviews, will use Telmetrics’ call tracking solutions to help measure the volume of phone calls the site is driving to Yelp-listed [...]

Full Article ->

AdWords Call Metrics Adds More Detail

March 3, 2011
Thumbnail image for AdWords Call Metrics Adds More Detail

Google announced yesterday that its AdWords Call Metrics capabilities have expanded to include more detailed reporting. When they first launched the feature to U.S. advertisers late last year, the reporting options were very limited and data were only available in aggregate. This new release provides details on individual calls: Call start time Call end time [...]

Full Article ->

Click-to-Call Enables Just-In-Time Transactions

January 31, 2011
Thumbnail image for Click-to-Call Enables Just-In-Time Transactions

There’s a movement afoot to consolidate click-to-call mobile advertising (AdWords mobile, etc.), social couponing (i.e. Groupon), and phone call tracking. Savvy marketers are now combining these tactics to implement, measure and refine mobile marketing campaigns with complete end-to-end visibility. The Evolution It’s not a marketing “revolution” as some social media pundits would have you believe, [...]

Full Article ->