Are your call tracking campaign metrics skewed by telemarketers and other robo-dialers? The folks at Marchex Call Analytics (more) have announced a “Clean Call” solution on their blog and in an email to current customers.
They claim that telemarketers account for 3% of phone calls to businesses which is more than enough to dramatically impact call, conversion and ROI metrics. The new “Clean Call” system filters out 99% of all telemarketers’ calls by matching up known autodialer phone numbers and simply blocking them from reaching customers.
From the announcement:
For advertising agencies, Clean Call ensures that the calls you generate for your clients are of the highest quality and your reporting is as accurate as possible. For direct advertisers, this allows your customer service and sales representatives to spend more time with customers and prospective customers and less time with unwanted telemarketing calls.
How timely. I was just planning a “how to” post on reducing the impact telemarketing calls can have on a campaign. Double bonus, I’m also a Marchex Call Analytics customer so my clients are going to notice a small (but significant) improvement in our reporting metrics.
What other tips do you have for blocking these unwanted calls?
(Photo credit: jonphillips on Flickr)
