Competition is good for business. It breeds innovation, lower costs and more choice for consumers. An established player in the call tracking game launched a few new features and capabilities today to offer marketers more choice and flexibility when choosing a call tracking vendor.
Ifbyphone’s SourceTrak is a full-featured, VOIP-based call tracking solution for marketers that want to understand which advertising channels are actually generating phone calls and leads.
Among the new capabilities are:
- Dynamic grouping of keywords, ad groups, etc. - To accommodate larger online marketing campaigns, SourceTrak Dynamic Groups supports tracking more traffic sources with less phone numbers by grouping traffic sources and phone numbers into shared groups.
- Session-based call tracking - SourceTrak Session enables marketers to track an unlimited number of keywords, domains, or pay-per-click ads without predefining traffic sources.
All settings and reports are accessible through a web-based dashboard. Click an image to see the full version.
Looking for more info or want to contact Ifbyphone? Check out the full press release or our Ifbyphone vendor page.
{ 1 comment… read it below or add one }
Andrew,
Thank you for highlighting Ifbyphone’s release of SourceTrak yesterday. We’re excited to offer everything from traditional offline Call Tracking to unlimited Keyword level online Call Tracking, in addition to the ability to customize greetings and routing settings for each call.
Looking forward to more Call Tracking industry insights from your blog. Keep up the good work.
Thanks,
Elan