Marchex has upped its game and signaled an intent to purchase Jingle Networks, a mobile ad network for $62.5 million.
The press release reads like an industry insider’s rambling internal monologue and does a terrible job explaining the benefits to advertisers and publishers. In plain English, Marchex just bought a huge distribution network for mobile ads that can be used to generate phone calls to advertisers. This will allow Marchex to expand its call tracking and pay-per-call performance marketing networks to include more advertisers and publishers.
I, for one, welcome the new opportunities this creates. But it remains to be seen if the integration will go smoothly and how easily Marchex can add new advertisers.
