About

I am a search engine marketing consultant by trade and involved in lead generation, acquisition and retention campaigns that have exposed me to the necessity of call tracking for optimizing marketing campaigns and improving conversion rates.

I started this blog to learn and share information about a topic that seems scary to many but is necessary for success. I am by no means an expert in the field. But like most things in my life, I find myself jumping in the deep end to learn by trial and error.

Bribe-Free Zone

I do not receive anything of value from the call tracking vendors listed on this site. Any free trials for evaluation or testing will be fully disclosed.