Advertising

Marchex Adds some Jingle

April 11, 2011

Marchex has upped its game and signaled an intent to purchase Jingle Networks, a mobile ad network for $62.5 million. The press release reads like an industry insider’s rambling internal monologue and does a terrible job explaining the benefits to advertisers and publishers. In plain English, Marchex just bought a huge distribution network for mobile ads [...]

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Mobile Ad Networks Hooking Up with Call Tracking

December 1, 2010
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Peanut butter and jelly. Holidays and egg nog. Mobile click to call ads and phone call tracking. Some things are just destined to go together. There have been a flurry of news releases and blog posts recently about mobile ad networks and affiliate networks partnering with call tracking providers to supply turnkey analytics and lead [...]

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Marchex Betting on Pay Per Call

August 11, 2010
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Are you involved in call tracking as an advertiser, marketing agency or affiliate? Listen up. Marchex points out 3 reasons call analytics, tracking and advertising are converging into the perfect storm for businesses seeking new customers: Consumer behavior is changing, creating explosive growth of new advertising inventory based on phone calls. In today’s marketplace, Calls [...]

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Skype Pay-Per-Call for Advertisers

July 26, 2010
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Want to easily add call tracking capabilities to your website? Consider Skype‘s recent partnership with Marchex Call Analytics to offer “Click and Call Advertising“. From the announcement: Advertisers pay for qualified inbound calls via Skype on a pay-for-call basis. Call volumes are tracked by Marchex so advertisers can monitor the results of their campaign and [...]

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AdWords Mobile Ad Text Best Practices

July 12, 2010
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Welcome to part 3 in our Guide to Google AdWords Mobile Click to Call Ads. Now that you are familiar with how to target mobile devices and selecting keywords that appeal to mobile users, we can move on to writing compelling ad copy that encourages searchers to call directly from a search results page.

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Why You Should Care About Call Tracking

June 25, 2010
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Call tracking technology has been around for decades and is no longer an expensive, mystical black box. Dozens of software vendors and affiliate networks exist solely to help marketers and publishers integrate call tracking metrics into website and marketing analytics packages.  So why is it such a foreign topic to some of the most seasoned [...]

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