Analytics

AdWords Call Metrics Adds More Detail

March 3, 2011
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Google announced yesterday that its AdWords Call Metrics capabilities have expanded to include more detailed reporting. When they first launched the feature to U.S. advertisers late last year, the reporting options were very limited and data were only available in aggregate. This new release provides details on individual calls: Call start time Call end time [...]

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It’s Here: Google AdWords Call Tracking

November 3, 2010
Google AdWords Call Metrics

Question: What do you get when you combine the reach and effectiveness of Google AdWords with phone call tracking? Answer: A powerful tool capable of changing the way marketers think about search. Oh, and a specific, credible threat to existing call tracking vendors. The big announcement The news came from the official Inside AdWords blog: [...]

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Google Analytics Call Tracking On the Way?

October 1, 2010
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Facts: Marketers can not operate efficiently without knowing the Cost Per Acquisition (CPA) for each paid marketing channel. Marketers and analysts are flocking to call tracking software solutions to measure the CPA and ROI of search and web campaigns. Existing web analytics packages can not measure offline phone calls to a business from a website [...]

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Century Interactive Adds a Humanatic Touch to Call Analytics

September 17, 2010
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As a marketer you know how hard it is to quantify the conversions generated by your campaigns, especially when many of your leads or sales arrive via phone calls. Now imagine you are receiving hundreds or thousands of phone calls a week. How do you know which traffic sources and ad campaigns are generating the [...]

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Call Tracking Metrics Explained

September 8, 2010
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One of the most common questions I get about call tracking is, “What kind of information would I get from a call tracking service?” I’ll answer that, then take it one step further and suggest some advanced answers to “What can I do with the data provided?” Most vendors provide the same basic metrics and [...]

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Skype Pay-Per-Call for Advertisers

July 26, 2010
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Want to easily add call tracking capabilities to your website? Consider Skype‘s recent partnership with Marchex Call Analytics to offer “Click and Call Advertising“. From the announcement: Advertisers pay for qualified inbound calls via Skype on a pay-for-call basis. Call volumes are tracked by Marchex so advertisers can monitor the results of their campaign and [...]

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