Analytics

Call Tracking Speech Recognition A Reality

July 1, 2010
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“Can you hear me now?” Mongoose Metrics just announced their newest call tracking feature: voice recognition for conversion tracking. Dubbed Conversation Conversion Dynamics (CCD), it allows marketers to automatically track conversions within a phone call back to the source of the call, whether it’s a website, search campaign, direct mail piece, billboard, business card, or [...]

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Why You Should Care About Call Tracking

June 25, 2010
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Call tracking technology has been around for decades and is no longer an expensive, mystical black box. Dozens of software vendors and affiliate networks exist solely to help marketers and publishers integrate call tracking metrics into website and marketing analytics packages.  So why is it such a foreign topic to some of the most seasoned [...]

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AdWords Mobile Keyword Research

June 15, 2010
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Welcome to part 2 in our Guide to Google AdWords Mobile Click to Call Ads. Now that we know how to target mobile devices we can move on to keyword research for mobile searches.

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5 Questions for New Call Tracking Clients

June 10, 2010
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If you work with any of the major call tracking vendors, you know that the configuration options on a new client account or campaign can be overwhelming and often unnecessarily complex. I’ve found that most of the time, new clients can be overwhelmed by all of the options and would prefer a simple questionnaire in [...]

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Marchex Voicestar Changing Names

June 4, 2010
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Marchex Voicestar has officially launched its rebranded service as Marchex Call Analytics. From an email to current partners: I would like to inform you of some changes coming to Marchex Voicestar.  Effective today, Marchex Voicestar will now be known as Marchex Call Analytics.  Please note, that as part of the name transition we will also [...]

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Ten Commandments of Call Tracking

May 24, 2010
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I. Thou shalt not drop calls Your call tracking vendor must be reliable and stable to insure that calls actually stay connected and call clarity remains high. II. Thou shalt have reliable metrics Inconclusive marketing campaign results are due to poor planning, not poor execution.

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