Software and Tools

AdWords Call Metrics Adds More Detail

March 3, 2011
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Google announced yesterday that its AdWords Call Metrics capabilities have expanded to include more detailed reporting. When they first launched the feature to U.S. advertisers late last year, the reporting options were very limited and data were only available in aggregate. This new release provides details on individual calls: Call start time Call end time [...]

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It’s Here: Google AdWords Call Tracking

November 3, 2010
Google AdWords Call Metrics

Question: What do you get when you combine the reach and effectiveness of Google AdWords with phone call tracking? Answer: A powerful tool capable of changing the way marketers think about search. Oh, and a specific, credible threat to existing call tracking vendors. The big announcement The news came from the official Inside AdWords blog: [...]

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Google Analytics Call Tracking On the Way?

October 1, 2010
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Facts: Marketers can not operate efficiently without knowing the Cost Per Acquisition (CPA) for each paid marketing channel. Marketers and analysts are flocking to call tracking software solutions to measure the CPA and ROI of search and web campaigns. Existing web analytics packages can not measure offline phone calls to a business from a website [...]

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Century Interactive Adds a Humanatic Touch to Call Analytics

September 17, 2010
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As a marketer you know how hard it is to quantify the conversions generated by your campaigns, especially when many of your leads or sales arrive via phone calls. Now imagine you are receiving hundreds or thousands of phone calls a week. How do you know which traffic sources and ad campaigns are generating the [...]

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Block Telemarketers with Marchex Clean Call

July 28, 2010
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Are your call tracking campaign metrics skewed by telemarketers and other robo-dialers? The folks at Marchex Call Analytics (more) have announced a “Clean Call” solution on their blog and in an email to current customers. They claim that telemarketers account for 3% of phone calls to businesses which is more than enough to dramatically impact [...]

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Call Tracking Speech Recognition A Reality

July 1, 2010
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“Can you hear me now?” Mongoose Metrics just announced their newest call tracking feature: voice recognition for conversion tracking. Dubbed Conversation Conversion Dynamics (CCD), it allows marketers to automatically track conversions within a phone call back to the source of the call, whether it’s a website, search campaign, direct mail piece, billboard, business card, or [...]

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