Vendors

Link Roundup – May 15

May 13, 2011

There’s a lot going on in the call tracking world and I’ve been a bit too busy lately to cover it all. A link roundup is about all I have time for at the moment, but I promise to revisit some of these items and offer my opinions soon. In the meantime, enjoy! AdInsight – [...]

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Marchex Adds some Jingle

April 11, 2011

Marchex has upped its game and signaled an intent to purchase Jingle Networks, a mobile ad network for $62.5 million. The press release reads like an industry insider’s rambling internal monologue and does a terrible job explaining the benefits to advertisers and publishers. In plain English, Marchex just bought a huge distribution network for mobile ads [...]

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Yelp to Add Telmetrics Call Tracking

March 8, 2011

Yelp.com has announced a partnership with Telmetrics (more) to provide call tracking services to its advertisers. From the press release (PDF): Yelp, which receives more than 45 million monthly visitors and has more than 16 million reviews, will use Telmetrics’ call tracking solutions to help measure the volume of phone calls the site is driving to Yelp-listed [...]

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How to Pick a Call Tracking Vendor

January 24, 2011
Thumbnail image for How to Pick a Call Tracking Vendor

So you are ready to take your marketing analysis to the next level and track phone calls in addition to online conversions? Congratulations, you are WAY ahead of the curve. Your competitors will never know what hit them and you’ll be optimizing your campaigns based on true ROI while others are left guessing about how [...]

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Link Roundup 11-18-10

November 18, 2010

In a battle of Top 10 lists, who really wins? The marketers, that’s who! 10 Benefits of Measuring “Call Us” Ads from Ifbyphone. Top 10 Things You Can Do With Call Tracking from Mongoose Metrics. RingRevenue courts the pay-per-call market, pointing out that mobile advertising is the next big money-grab for affiliates and publishers alike. [...]

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It’s Here: Google AdWords Call Tracking

November 3, 2010
Google AdWords Call Metrics

Question: What do you get when you combine the reach and effectiveness of Google AdWords with phone call tracking? Answer: A powerful tool capable of changing the way marketers think about search. Oh, and a specific, credible threat to existing call tracking vendors. The big announcement The news came from the official Inside AdWords blog: [...]

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