Vendors

Link Roundup 10-19-10

October 20, 2010

It’s been a slow week for announcements. At least the comedians are having fun at advertisers’ expense. Century Interactive (more) and RingRevenue (more) predicted in eerily similar posts that Q4 2010 and 2011 will be a big year for pay-per-call advertisers (here and here). The bottom line: phone leads are inherently more qualified that online leads [...]

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Ifbyphone: 10 Questions for Call Tracking Vendors

October 3, 2010

I’d like to see more posts like this in the industry: 10 Questions to Ask Your Call Tracking Software Vendor by Ifbyphone’s Avi Kelin. Not only does it provide value for marketers researching call tracking vendors, but it helps standardize feature sets across platforms.

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Google Analytics Call Tracking On the Way?

October 1, 2010
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Facts: Marketers can not operate efficiently without knowing the Cost Per Acquisition (CPA) for each paid marketing channel. Marketers and analysts are flocking to call tracking software solutions to measure the CPA and ROI of search and web campaigns. Existing web analytics packages can not measure offline phone calls to a business from a website [...]

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Century Interactive Adds a Humanatic Touch to Call Analytics

September 17, 2010
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As a marketer you know how hard it is to quantify the conversions generated by your campaigns, especially when many of your leads or sales arrive via phone calls. Now imagine you are receiving hundreds or thousands of phone calls a week. How do you know which traffic sources and ad campaigns are generating the [...]

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Ifbyphone Announces New SourceTrak Features

September 1, 2010
Ifbyphone SourceTrak

Competition is good for business. It breeds innovation, lower costs and more choice for consumers. An established player in the call tracking game launched a few new features and capabilities today to offer marketers more choice and flexibility when choosing a call tracking vendor. Ifbyphone’s SourceTrak is a full-featured, VOIP-based call tracking solution for marketers that [...]

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How Does Pay Per Call Advertising Work?

August 31, 2010
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RingRevenue (more) posted a great overview entitled “What is Pay Per Call Advertising?“. Not only do they make Pay Per Call easy to understand (the “what”), they also include they “why”: A recent poll by Harris Interactive found that 54% of consumers want human interaction before making big-ticket purchases, 77% want more live assistance when [...]

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