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AdWords Call Metrics Adds More Detail

March 3, 2011
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Google announced yesterday that its AdWords Call Metrics capabilities have expanded to include more detailed reporting. When they first launched the feature to U.S. advertisers late last year, the reporting options were very limited and data were only available in aggregate. This new release provides details on individual calls: Call start time Call end time [...]

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Click-to-Call Enables Just-In-Time Transactions

January 31, 2011
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There’s a movement afoot to consolidate click-to-call mobile advertising (AdWords mobile, etc.), social couponing (i.e. Groupon), and phone call tracking. Savvy marketers are now combining these tactics to implement, measure and refine mobile marketing campaigns with complete end-to-end visibility. The Evolution It’s not a marketing “revolution” as some social media pundits would have you believe, [...]

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How to Pick a Call Tracking Vendor

January 24, 2011
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So you are ready to take your marketing analysis to the next level and track phone calls in addition to online conversions? Congratulations, you are WAY ahead of the curve. Your competitors will never know what hit them and you’ll be optimizing your campaigns based on true ROI while others are left guessing about how [...]

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10 Reasons Not to Track Phone Calls

December 2, 2010
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In my day job, I find myself recommending and implementing call tracking solutions for a wider variety of clients than ever before. But the more I bring it up, the more objections I hear. Some reasons are legit, others are pure ignorance. That’s not to say my clients are ignorant (quite the opposite, they ROCK) [...]

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Mobile Ad Networks Hooking Up with Call Tracking

December 1, 2010
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Peanut butter and jelly. Holidays and egg nog. Mobile click to call ads and phone call tracking. Some things are just destined to go together. There have been a flurry of news releases and blog posts recently about mobile ad networks and affiliate networks partnering with call tracking providers to supply turnkey analytics and lead [...]

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It’s Here: Google AdWords Call Tracking

November 3, 2010
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Question: What do you get when you combine the reach and effectiveness of Google AdWords with phone call tracking? Answer: A powerful tool capable of changing the way marketers think about search. Oh, and a specific, credible threat to existing call tracking vendors. The big announcement The news came from the official Inside AdWords blog: [...]

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