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Why You Should Be Recording Calls

October 20, 2010
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Most of the major call tracking software providers allow users to record the phone calls generated by an ad campaign. It may seem unnecessary or daunting at first, but what happens in a call is just as important as the rest of the standard call tracking metrics. Here are just a few lessons we’ve learned [...]

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Google Analytics Call Tracking On the Way?

October 1, 2010
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Facts: Marketers can not operate efficiently without knowing the Cost Per Acquisition (CPA) for each paid marketing channel. Marketers and analysts are flocking to call tracking software solutions to measure the CPA and ROI of search and web campaigns. Existing web analytics packages can not measure offline phone calls to a business from a website [...]

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Century Interactive Adds a Humanatic Touch to Call Analytics

September 17, 2010
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As a marketer you know how hard it is to quantify the conversions generated by your campaigns, especially when many of your leads or sales arrive via phone calls. Now imagine you are receiving hundreds or thousands of phone calls a week. How do you know which traffic sources and ad campaigns are generating the [...]

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Call Tracking Metrics Explained

September 8, 2010
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One of the most common questions I get about call tracking is, “What kind of information would I get from a call tracking service?” I’ll answer that, then take it one step further and suggest some advanced answers to “What can I do with the data provided?” Most vendors provide the same basic metrics and [...]

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Ifbyphone Announces New SourceTrak Features

September 1, 2010
Ifbyphone SourceTrak

Competition is good for business. It breeds innovation, lower costs and more choice for consumers. An established player in the call tracking game launched a few new features and capabilities today to offer marketers more choice and flexibility when choosing a call tracking vendor. Ifbyphone’s SourceTrak is a full-featured, VOIP-based call tracking solution for marketers that [...]

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How Does Pay Per Call Advertising Work?

August 31, 2010
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RingRevenue (more) posted a great overview entitled “What is Pay Per Call Advertising?“. Not only do they make Pay Per Call easy to understand (the “what”), they also include they “why”: A recent poll by Harris Interactive found that 54% of consumers want human interaction before making big-ticket purchases, 77% want more live assistance when [...]

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