Mobile

Link Roundup – May 15

May 13, 2011

There’s a lot going on in the call tracking world and I’ve been a bit too busy lately to cover it all. A link roundup is about all I have time for at the moment, but I promise to revisit some of these items and offer my opinions soon. In the meantime, enjoy! AdInsight – [...]

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Marchex Adds some Jingle

April 11, 2011

Marchex has upped its game and signaled an intent to purchase Jingle Networks, a mobile ad network for $62.5 million. The press release reads like an industry insider’s rambling internal monologue and does a terrible job explaining the benefits to advertisers and publishers. In plain English, Marchex just bought a huge distribution network for mobile ads [...]

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Click-to-Call Enables Just-In-Time Transactions

January 31, 2011
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There’s a movement afoot to consolidate click-to-call mobile advertising (AdWords mobile, etc.), social couponing (i.e. Groupon), and phone call tracking. Savvy marketers are now combining these tactics to implement, measure and refine mobile marketing campaigns with complete end-to-end visibility. The Evolution It’s not a marketing “revolution” as some social media pundits would have you believe, [...]

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Mobile Ad Networks Hooking Up with Call Tracking

December 1, 2010
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Peanut butter and jelly. Holidays and egg nog. Mobile click to call ads and phone call tracking. Some things are just destined to go together. There have been a flurry of news releases and blog posts recently about mobile ad networks and affiliate networks partnering with call tracking providers to supply turnkey analytics and lead [...]

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AdWords Mobile Ad Text Best Practices

July 12, 2010
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Welcome to part 3 in our Guide to Google AdWords Mobile Click to Call Ads. Now that you are familiar with how to target mobile devices and selecting keywords that appeal to mobile users, we can move on to writing compelling ad copy that encourages searchers to call directly from a search results page.

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AdWords Mobile Keyword Research

June 15, 2010
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Welcome to part 2 in our Guide to Google AdWords Mobile Click to Call Ads. Now that we know how to target mobile devices we can move on to keyword research for mobile searches.

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