AdWords Call Metrics Adds More Detail

Google announced yesterday that its AdWords Call Metrics capabilities have expanded to include more detailed reporting.

AdWords Call Metrics Adds More Detail AdWords Call Metrics Adds More Detail

Click-to-Call Enables Just-In-Time Transactions

The convergence of mobile search advertising, call tracking and social coupons is just the beginning of a marketing evolution.

Click-to-Call Enables Just-In-Time Transactions Click-to-Call Enables Just-In-Time Transactions

How to Pick a Call Tracking Vendor

The right vendor can be an extremely valuable business partner. Here's how to find them.

How to Pick a Call Tracking Vendor How to Pick a Call Tracking Vendor

10 Reasons Not to Track Phone Calls

The more we talk about call tracking, the more objections we hear. Here are some whoppers.

10 Reasons Not to Track Phone Calls 10 Reasons Not to Track Phone Calls

Mobile Ad Networks Hooking Up with Call Tracking

Tracking a phone call is more sophisticated than tracking a click. New partnerships are making it easier for advertisers to order up conversions.

Mobile Ad Networks Hooking Up with Call Tracking Mobile Ad Networks Hooking Up with Call Tracking

How to Pick a Call Tracking Vendor

January 24, 2011
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So you are ready to take your marketing analysis to the next level and track phone calls in addition to online conversions? Congratulations, you are WAY ahead of the curve. Your competitors will never know what hit them and you’ll be optimizing your campaigns based on true ROI while others are left guessing about how [...]

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10 Reasons Not to Track Phone Calls

December 2, 2010
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In my day job, I find myself recommending and implementing call tracking solutions for a wider variety of clients than ever before. But the more I bring it up, the more objections I hear. Some reasons are legit, others are pure ignorance. That’s not to say my clients are ignorant (quite the opposite, they ROCK) [...]

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Mobile Ad Networks Hooking Up with Call Tracking

December 1, 2010
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Peanut butter and jelly. Holidays and egg nog. Mobile click to call ads and phone call tracking. Some things are just destined to go together. There have been a flurry of news releases and blog posts recently about mobile ad networks and affiliate networks partnering with call tracking providers to supply turnkey analytics and lead [...]

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Link Roundup 11-18-10

November 18, 2010

In a battle of Top 10 lists, who really wins? The marketers, that’s who! 10 Benefits of Measuring “Call Us” Ads from Ifbyphone. Top 10 Things You Can Do With Call Tracking from Mongoose Metrics. RingRevenue courts the pay-per-call market, pointing out that mobile advertising is the next big money-grab for affiliates and publishers alike. [...]

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It’s Here: Google AdWords Call Tracking

November 3, 2010
Google AdWords Call Metrics

Question: What do you get when you combine the reach and effectiveness of Google AdWords with phone call tracking? Answer: A powerful tool capable of changing the way marketers think about search. Oh, and a specific, credible threat to existing call tracking vendors. The big announcement The news came from the official Inside AdWords blog: [...]

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Link Roundup 10-19-10

October 20, 2010

It’s been a slow week for announcements. At least the comedians are having fun at advertisers’ expense. Century Interactive (more) and RingRevenue (more) predicted in eerily similar posts that Q4 2010 and 2011 will be a big year for pay-per-call advertisers (here and here). The bottom line: phone leads are inherently more qualified that online leads [...]

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