AdWords Call Metrics Adds More Detail

Google announced yesterday that its AdWords Call Metrics capabilities have expanded to include more detailed reporting.

AdWords Call Metrics Adds More Detail AdWords Call Metrics Adds More Detail

Click-to-Call Enables Just-In-Time Transactions

The convergence of mobile search advertising, call tracking and social coupons is just the beginning of a marketing evolution.

Click-to-Call Enables Just-In-Time Transactions Click-to-Call Enables Just-In-Time Transactions

How to Pick a Call Tracking Vendor

The right vendor can be an extremely valuable business partner. Here's how to find them.

How to Pick a Call Tracking Vendor How to Pick a Call Tracking Vendor

10 Reasons Not to Track Phone Calls

The more we talk about call tracking, the more objections we hear. Here are some whoppers.

10 Reasons Not to Track Phone Calls 10 Reasons Not to Track Phone Calls

Mobile Ad Networks Hooking Up with Call Tracking

Tracking a phone call is more sophisticated than tracking a click. New partnerships are making it easier for advertisers to order up conversions.

Mobile Ad Networks Hooking Up with Call Tracking Mobile Ad Networks Hooking Up with Call Tracking

Why You Should Be Recording Calls

October 20, 2010
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Most of the major call tracking software providers allow users to record the phone calls generated by an ad campaign. It may seem unnecessary or daunting at first, but what happens in a call is just as important as the rest of the standard call tracking metrics. Here are just a few lessons we’ve learned [...]

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Ifbyphone: 10 Questions for Call Tracking Vendors

October 3, 2010

I’d like to see more posts like this in the industry: 10 Questions to Ask Your Call Tracking Software Vendor by Ifbyphone’s Avi Kelin. Not only does it provide value for marketers researching call tracking vendors, but it helps standardize feature sets across platforms.

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Google Analytics Call Tracking On the Way?

October 1, 2010
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Facts: Marketers can not operate efficiently without knowing the Cost Per Acquisition (CPA) for each paid marketing channel. Marketers and analysts are flocking to call tracking software solutions to measure the CPA and ROI of search and web campaigns. Existing web analytics packages can not measure offline phone calls to a business from a website [...]

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Century Interactive Adds a Humanatic Touch to Call Analytics

September 17, 2010
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As a marketer you know how hard it is to quantify the conversions generated by your campaigns, especially when many of your leads or sales arrive via phone calls. Now imagine you are receiving hundreds or thousands of phone calls a week. How do you know which traffic sources and ad campaigns are generating the [...]

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Call Tracking Metrics Explained

September 8, 2010
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One of the most common questions I get about call tracking is, “What kind of information would I get from a call tracking service?” I’ll answer that, then take it one step further and suggest some advanced answers to “What can I do with the data provided?” Most vendors provide the same basic metrics and [...]

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Ifbyphone Announces New SourceTrak Features

September 1, 2010
Ifbyphone SourceTrak

Competition is good for business. It breeds innovation, lower costs and more choice for consumers. An established player in the call tracking game launched a few new features and capabilities today to offer marketers more choice and flexibility when choosing a call tracking vendor. Ifbyphone’s SourceTrak is a full-featured, VOIP-based call tracking solution for marketers that [...]

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