Google

AdWords Call Metrics Adds More Detail

March 3, 2011
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Google announced yesterday that its AdWords Call Metrics capabilities have expanded to include more detailed reporting. When they first launched the feature to U.S. advertisers late last year, the reporting options were very limited and data were only available in aggregate. This new release provides details on individual calls: Call start time Call end time [...]

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It’s Here: Google AdWords Call Tracking

November 3, 2010
Google AdWords Call Metrics

Question: What do you get when you combine the reach and effectiveness of Google AdWords with phone call tracking? Answer: A powerful tool capable of changing the way marketers think about search. Oh, and a specific, credible threat to existing call tracking vendors. The big announcement The news came from the official Inside AdWords blog: [...]

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Google Analytics Call Tracking On the Way?

October 1, 2010
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Facts: Marketers can not operate efficiently without knowing the Cost Per Acquisition (CPA) for each paid marketing channel. Marketers and analysts are flocking to call tracking software solutions to measure the CPA and ROI of search and web campaigns. Existing web analytics packages can not measure offline phone calls to a business from a website [...]

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AdWords Mobile Ad Text Best Practices

July 12, 2010
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Welcome to part 3 in our Guide to Google AdWords Mobile Click to Call Ads. Now that you are familiar with how to target mobile devices and selecting keywords that appeal to mobile users, we can move on to writing compelling ad copy that encourages searchers to call directly from a search results page.

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AdWords Mobile CTC Ads Fully Launched

June 21, 2010

Google AdWords mobile click-to-call ads are now out of beta and available to every AdWords advertiser. Want to learn how to take advantage of the newest updates? Check out our Guide to AdWords Mobile Click-to-Call Ads.

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AdWords Mobile Keyword Research

June 15, 2010
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Welcome to part 2 in our Guide to Google AdWords Mobile Click to Call Ads. Now that we know how to target mobile devices we can move on to keyword research for mobile searches.

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