Marchex Call Analytics
Headquartered in Seattle, WA, Marchex Call Analytics (formerly Voicestar) provides call tracking services in addition to Pay Per Call solutions for affiliates and publishers.
Recent Posts about Marchex Call Analytics
Marchex Adds some Jingle
Marchex has upped its game and signaled an intent to purchase Jingle Networks, a mobile ad network for $62.5 million. The press release reads like an industry insider’s rambling internal monologue and does a terrible job explaining the benefits to advertisers and publishers. In plain English, Marchex just bought a huge distribution network for mobile ads [...]
Link Roundup 11-18-10
In a battle of Top 10 lists, who really wins? The marketers, that’s who! 10 Benefits of Measuring “Call Us” Ads from Ifbyphone. Top 10 Things You Can Do With Call Tracking from Mongoose Metrics. RingRevenue courts the pay-per-call market, pointing out that mobile advertising is the next big money-grab for affiliates and publishers alike. [...]
Link Roundup 8-30-10
The lazy days of summer are nearly over so it’s time to get back into a work mindset (yeah, right). Here are a few recent blog posts from around the call tracking world that should help get your brain back in gear. RingRevenue (more) responds to some challenges facing Pay-Per-Call publishers and advertisers. Yeah, I’m just [...]
Marchex Betting on Pay Per Call
Are you involved in call tracking as an advertiser, marketing agency or affiliate? Listen up. Marchex points out 3 reasons call analytics, tracking and advertising are converging into the perfect storm for businesses seeking new customers: Consumer behavior is changing, creating explosive growth of new advertising inventory based on phone calls. In today’s marketplace, Calls [...]
Link Roundup 8-9-10
Here are a few posts, tweets and pings from the past couple of weeks in the call tracking-osphere. Because you don’t have enough in your feed reader already… TopSEOs.com published a list of “Top Call Tracking Providers“. Based on their ranking criteria, the top 3 are Ifbyphone (more), Marchex Call Analytics (more) and Mongoose Metrics [...]
Block Telemarketers with Marchex Clean Call
Are your call tracking campaign metrics skewed by telemarketers and other robo-dialers? The folks at Marchex Call Analytics (more) have announced a “Clean Call” solution on their blog and in an email to current customers. They claim that telemarketers account for 3% of phone calls to businesses which is more than enough to dramatically impact [...]
Skype Pay-Per-Call for Advertisers
Want to easily add call tracking capabilities to your website? Consider Skype‘s recent partnership with Marchex Call Analytics to offer “Click and Call Advertising“. From the announcement: Advertisers pay for qualified inbound calls via Skype on a pay-for-call basis. Call volumes are tracked by Marchex so advertisers can monitor the results of their campaign and [...]
Marchex Voicestar Changing Names
Marchex Voicestar has officially launched its rebranded service as Marchex Call Analytics. From an email to current partners: I would like to inform you of some changes coming to Marchex Voicestar. Effective today, Marchex Voicestar will now be known as Marchex Call Analytics. Please note, that as part of the name transition we will also [...]
