As a marketer you know how hard it is to quantify the conversions generated by your campaigns, especially when many of your leads or sales arrive via phone calls. Now imagine you are receiving hundreds or thousands of phone calls a week. How do you know which traffic sources and ad campaigns are generating the…
Read More » Century Interactive Adds a Humanatic Touch to Call Analytics
One of the most common questions I get about call tracking is, “What kind of information would I get from a call tracking service?” I’ll answer that, then take it one step further and suggest some advanced answers to “What can I do with the data provided?” Most vendors provide the same basic metrics and…
Competition is good for business. It breeds innovation, lower costs and more choice for consumers. An established player in the call tracking game launched a few new features and capabilities today to offer marketers more choice and flexibility when choosing a call tracking vendor. Ifbyphone’s SourceTrak is a full-featured, VOIP-based call tracking solution for marketers that…