Click-to-Call Enables Just-In-Time Transactions
There’s a movement afoot to consolidate click-to-call mobile advertising (AdWords mobile, etc.), social couponing (i.e. Groupon), and phone call tracking. Savvy marketers are now combining these tactics to implement, measure and refine mobile marketing campaigns with complete end-to-end visibility. The Evolution It’s not a marketing “revolution” as some social media pundits would have you believe,…