Google announced yesterday that its AdWords Call Metrics capabilities have expanded to include more detailed reporting. When they first launched the feature to U.S. advertisers late last year, the reporting options were very limited and data were only available in aggregate. This […]
Full Article →Question: What do you get when you combine the reach and effectiveness of Google AdWords with phone call tracking? Answer: A powerful tool capable of changing the way marketers think about search. Oh, and a specific, credible threat to existing call tracking […]
Full Article →Facts: Marketers can not operate efficiently without knowing the Cost Per Acquisition (CPA) for each paid marketing channel. Marketers and analysts are flocking to call tracking software solutions to measure the CPA and ROI of search and web campaigns. Existing web analytics […]
Full Article →As a marketer you know how hard it is to quantify the conversions generated by your campaigns, especially when many of your leads or sales arrive via phone calls. Now imagine you are receiving hundreds or thousands of phone calls a week. […]
Full Article →One of the most common questions I get about call tracking is, “What kind of information would I get from a call tracking service?” I’ll answer that, then take it one step further and suggest some advanced answers to “What can I […]
Full Article →Want to easily add call tracking capabilities to your website? Consider Skype‘s recent partnership with Marchex Call Analytics to offer “Click and Call Advertising“. From the announcement: Advertisers pay for qualified inbound calls via Skype on a pay-for-call basis. Call volumes are […]
Full Article →“Can you hear me now?” Mongoose Metrics just announced their newest call tracking feature: voice recognition for conversion tracking. Dubbed Conversation Conversion Dynamics (CCD), it allows marketers to automatically track conversions within a phone call back to the source of the call, […]
Full Article →Call tracking technology has been around for decades and is no longer an expensive, mystical black box. Dozens of software vendors and affiliate networks exist solely to help marketers and publishers integrate call tracking metrics into website and marketing analytics packages. A […]
Full Article →Welcome to part 2 in our Guide to Google AdWords Mobile Click to Call Ads. Now that we know how to target mobile devices we can move on to keyword research for mobile searches. The Missing Data Dilemma Keyword data are not […]
Full Article →If you work with any of the major call tracking vendors, you know that the configuration options on a new client account or campaign can be overwhelming and often unnecessarily complex. I’ve found that most of the time, new clients can be […]
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