Google announced yesterday that its AdWords Call Metrics capabilities have expanded to include more detailed reporting. When they first launched the feature to U.S. advertisers late last year, the reporting options were very limited and data were only available in aggregate. This new release provides details on individual calls: To access these reports, you need…
Question: What do you get when you combine the reach and effectiveness of Google AdWords with phone call tracking? Answer: A powerful tool capable of changing the way marketers think about search. Oh, and a specific, credible threat to existing call tracking vendors. The big announcement The news came from the official Inside AdWords blog:…
Facts: It would stand to reason that the first mainstream web analytics provider that can successfully, granularly integrate phone call tracking alongside clicks and conversions would earn the love, admiration and loyalty (and dollars) of marketers around the world. It seems like a no brainer for Google Analytics to step in and fill the void,…
As a marketer you know how hard it is to quantify the conversions generated by your campaigns, especially when many of your leads or sales arrive via phone calls. Now imagine you are receiving hundreds or thousands of phone calls a week. How do you know which traffic sources and ad campaigns are generating the…
Read More » Century Interactive Adds a Humanatic Touch to Call Analytics
One of the most common questions I get about call tracking is, “What kind of information would I get from a call tracking service?” I’ll answer that, then take it one step further and suggest some advanced answers to “What can I do with the data provided?” Most vendors provide the same basic metrics and…
Want to easily add call tracking capabilities to your website? Consider Skype‘s recent partnership with Marchex Call Analytics to offer “Click and Call Advertising“. From the announcement: Advertisers pay for qualified inbound calls via Skype on a pay-for-call basis. Call volumes are tracked by Marchex so advertisers can monitor the results of their campaign and…
“Can you hear me now?” Mongoose Metrics just announced their newest call tracking feature: voice recognition for conversion tracking. Dubbed Conversation Conversion Dynamics (CCD), it allows marketers to automatically track conversions within a phone call back to the source of the call, whether it’s a website, search campaign, direct mail piece, billboard, business card, or…
Call tracking technology has been around for decades and is no longer an expensive, mystical black box. Dozens of software vendors and affiliate networks exist solely to help marketers and publishers integrate call tracking metrics into website and marketing analytics packages. A consumer that is willing to dial a phone number is actively asking for…
Welcome to part 2 in our Guide to Google AdWords Mobile Click to Call Ads. Now that we know how to target mobile devices we can move on to keyword research for mobile searches. The Missing Data Dilemma Keyword data are not easy to find for mobile searches. There are very few tools primarily because…
If you work with any of the major call tracking vendors, you know that the configuration options on a new client account or campaign can be overwhelming and often unnecessarily complex. I’ve found that most of the time, new clients can be overwhelmed by all of the options and would prefer a simple questionnaire in…