Marchex has upped its game and signaled an intent to purchase Jingle Networks, a mobile ad network for $62.5 million. The press release reads like an industry insider’s rambling internal monologue and does a terrible job explaining the benefits to advertisers and publishers. In plain English, Marchex just bought a huge distribution network for mobile ads…
So you are ready to take your marketing analysis to the next level and track phone calls in addition to online conversions? Congratulations, you are WAY ahead of the curve. Your competitors will never know what hit them and you’ll be optimizing your campaigns based on true ROI while others are left guessing about how…
Facts: It would stand to reason that the first mainstream web analytics provider that can successfully, granularly integrate phone call tracking alongside clicks and conversions would earn the love, admiration and loyalty (and dollars) of marketers around the world. It seems like a no brainer for Google Analytics to step in and fill the void,…
Competition is good for business. It breeds innovation, lower costs and more choice for consumers. An established player in the call tracking game launched a few new features and capabilities today to offer marketers more choice and flexibility when choosing a call tracking vendor. Ifbyphone’s SourceTrak is a full-featured, VOIP-based call tracking solution for marketers that…
RingRevenue (more) posted a great overview entitled “What is Pay Per Call Advertising?“. Not only do they make Pay Per Call easy to understand (the “what”), they also include they “why”: A recent poll by Harris Interactive found that 54% of consumers want human interaction before making big-ticket purchases, 77% want more live assistance when…
Are you involved in call tracking as an advertiser, marketing agency or affiliate? Listen up. Marchex points out 3 reasons call analytics, tracking and advertising are converging into the perfect storm for businesses seeking new customers: Don’t miss the rest of this interesting read over on the Marchex blog: 3 reasons why call advertising is…
Are your call tracking campaign metrics skewed by telemarketers and other robo-dialers? The folks at Marchex Call Analytics (more) have announced a “Clean Call” solution on their blog and in an email to current customers. They claim that telemarketers account for 3% of phone calls to businesses which is more than enough to dramatically impact…
Want to easily add call tracking capabilities to your website? Consider Skype‘s recent partnership with Marchex Call Analytics to offer “Click and Call Advertising“. From the announcement: Advertisers pay for qualified inbound calls via Skype on a pay-for-call basis. Call volumes are tracked by Marchex so advertisers can monitor the results of their campaign and…
What’s going on behind the scenes in the call tracking industry? How are industry leaders positioning their companies to succeed not just today but 5 years from now? I reached out to some of the best minds from Ifbyphone, Mongoose Metrics and RingRevenue to pick their brains. It turns out they have some pretty big…
“Can you hear me now?” Mongoose Metrics just announced their newest call tracking feature: voice recognition for conversion tracking. Dubbed Conversation Conversion Dynamics (CCD), it allows marketers to automatically track conversions within a phone call back to the source of the call, whether it’s a website, search campaign, direct mail piece, billboard, business card, or…