So you are ready to take your marketing analysis to the next level and track phone calls in addition to online conversions? Congratulations, you are WAY ahead of the curve. Your competitors will never know what hit them and you’ll be optimizing your campaigns based on true ROI while others are left guessing about how…
Most of the major call tracking software providers allow users to record the phone calls generated by an ad campaign. It may seem unnecessary or daunting at first, but what happens in a call is just as important as the rest of the standard call tracking metrics. Here are just a few lessons we’ve learned…
Are your call tracking campaign metrics skewed by telemarketers and other robo-dialers? The folks at Marchex Call Analytics (more) have announced a “Clean Call” solution on their blog and in an email to current customers. They claim that telemarketers account for 3% of phone calls to businesses which is more than enough to dramatically impact…
If you work with any of the major call tracking vendors, you know that the configuration options on a new client account or campaign can be overwhelming and often unnecessarily complex. I’ve found that most of the time, new clients can be overwhelmed by all of the options and would prefer a simple questionnaire in…
This is the first in a series we call the Definite Guide to Google AdWords Mobile Click to Call Ads. This section covers all you need to know to effectively and efficiently target cell phone and mobile browser users with click-to-call ads. Future sections will include keyword research for mobile searches, mobile ad text best…
Read More » Targeting Mobile Devices for AdWords Click to Call Ads
I. Thou shalt not drop calls Your call tracking vendor must be reliable and stable to insure that calls actually stay connected and call clarity remains high. II. Thou shalt have reliable metrics Inconclusive marketing campaign results are due to poor planning, not poor execution. III. Honor thy caller Respect her time and privacy. Help…