Link Roundup – May 15
There’s a lot going on in the call tracking world and I’ve been a bit too busy lately to cover it all. A link roundup is about all I have time for at the moment, but I promise to revisit some of […]
Full Article →Category: Mobile
Marchex Adds some Jingle
Marchex has upped its game and signaled an intent to purchase Jingle Networks, a mobile ad network for $62.5 million. The press release reads like an industry insider’s rambling internal monologue and does a terrible job explaining the benefits to advertisers and […]
Full Article →Click-to-Call Enables Just-In-Time Transactions
There’s a movement afoot to consolidate click-to-call mobile advertising (AdWords mobile, etc.), social couponing (i.e. Groupon), and phone call tracking. Savvy marketers are now combining these tactics to implement, measure and refine mobile marketing campaigns with complete end-to-end visibility. The Evolution It’s […]
Full Article →Mobile Ad Networks Hooking Up with Call Tracking
Peanut butter and jelly. Holidays and egg nog. Mobile click to call ads and phone call tracking. Some things are just destined to go together. There have been a flurry of news releases and blog posts recently about mobile ad networks and […]
Full Article →AdWords Mobile Ad Text Best Practices
Welcome to part 3 in our Guide to Google AdWords Mobile Click to Call Ads. Now that you are familiar with how to target mobile devices and selecting keywords that appeal to mobile users, we can move on to writing compelling ad […]
Full Article →AdWords Mobile Keyword Research
Welcome to part 2 in our Guide to Google AdWords Mobile Click to Call Ads. Now that we know how to target mobile devices we can move on to keyword research for mobile searches. The Missing Data Dilemma Keyword data are not […]
Full Article →Guide to AdWords Mobile Click to Call Ads
The brains behind Google AdWords have done it again. They have leapfrogged ahead of other mobile search engines by adding Click-to-Call ads to their offerings. This is a HUGE opportunity for new advertisers to get in on the ground floor of a […]
Full Article →Targeting Mobile Devices for AdWords Click to Call Ads
This is the first in a series we call the Definite Guide to Google AdWords Mobile Click to Call Ads. This section covers all you need to know to effectively and efficiently target cell phone and mobile browser users with click-to-call ads. […]
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