Are your call tracking campaign metrics skewed by telemarketers and other robo-dialers? The folks at Marchex Call Analytics (more) have announced a “Clean Call” solution on their blog and in an email to current customers. They claim that telemarketers account for 3% of phone calls to businesses which is more than enough to dramatically impact…
Want to easily add call tracking capabilities to your website? Consider Skype‘s recent partnership with Marchex Call Analytics to offer “Click and Call Advertising“. From the announcement: Advertisers pay for qualified inbound calls via Skype on a pay-for-call basis. Call volumes are tracked by Marchex so advertisers can monitor the results of their campaign and…
What’s going on behind the scenes in the call tracking industry? How are industry leaders positioning their companies to succeed not just today but 5 years from now? I reached out to some of the best minds from Ifbyphone, Mongoose Metrics and RingRevenue to pick their brains. It turns out they have some pretty big…
Welcome to part 3 in our Guide to Google AdWords Mobile Click to Call Ads. Now that you are familiar with how to target mobile devices and selecting keywords that appeal to mobile users, we can move on to writing compelling ad copy that encourages searchers to call directly from a search results page. Ad…
“Can you hear me now?” Mongoose Metrics just announced their newest call tracking feature: voice recognition for conversion tracking. Dubbed Conversation Conversion Dynamics (CCD), it allows marketers to automatically track conversions within a phone call back to the source of the call, whether it’s a website, search campaign, direct mail piece, billboard, business card, or…