RingRevenue (more) posted a great overview entitled “What is Pay Per Call Advertising?“. Not only do they make Pay Per Call easy to understand (the “what”), they also include they “why”: A recent poll by Harris Interactive found that 54% of consumers want human interaction before making big-ticket purchases, 77% want more live assistance when…
The lazy days of summer are nearly over so it’s time to get back into a work mindset (yeah, right). Here are a few recent blog posts from around the call tracking world that should help get your brain back in gear.
Are you involved in call tracking as an advertiser, marketing agency or affiliate? Listen up. Marchex points out 3 reasons call analytics, tracking and advertising are converging into the perfect storm for businesses seeking new customers: Don’t miss the rest of this interesting read over on the Marchex blog: 3 reasons why call advertising is…
Here are a few posts, tweets and pings from the past couple of weeks in the call tracking-osphere. Because you don’t have enough in your feed reader already… Photo credit: dlrjohnson on Flickr