May 2010 – Call Tracking Blog

Welcome!

Posted on May 24, 2010

Hello and welcome to the Call Tracking Blog! We’re here to provide an unbiased perspective on the phone call tracking industry, vendor and product reviews, and best practices for implementation and analytics. The idea for this site sprang from my involvement in several client projects that required some heavy-duty call tracking capabilities. The more we…

Ten Commandments of Call Tracking

Posted on May 24, 2010

I. Thou shalt not drop calls Your call tracking vendor must be reliable and stable to insure that calls actually stay connected and call clarity remains high. II. Thou shalt have reliable metrics Inconclusive marketing campaign results are due to poor planning, not poor execution. III. Honor thy caller Respect her time and privacy. Help…