There’s a lot going on in the call tracking world and I’ve been a bit too busy lately to cover it all. A link roundup is about all I have time for at the moment, but I promise to revisit some of these items and offer my opinions soon. In the meantime, enjoy! Tagged…
Marchex has upped its game and signaled an intent to purchase Jingle Networks, a mobile ad network for $62.5 million. The press release reads like an industry insider’s rambling internal monologue and does a terrible job explaining the benefits to advertisers and publishers. In plain English, Marchex just bought a huge distribution network for mobile ads…
Yelp.com has announced a partnership with Telmetrics (more) to provide call tracking services to its advertisers. From the press release (PDF): Yelp, which receives more than 45 million monthly visitors and has more than 16 million reviews, will use Telmetrics’ call tracking solutions to help measure the volume of phone calls the site is driving to Yelp-listed…
Google announced yesterday that its AdWords Call Metrics capabilities have expanded to include more detailed reporting. When they first launched the feature to U.S. advertisers late last year, the reporting options were very limited and data were only available in aggregate. This new release provides details on individual calls: To access these reports, you need…
Peanut butter and jelly. Holidays and egg nog. Mobile click to call ads and phone call tracking. Some things are just destined to go together. There have been a flurry of news releases and blog posts recently about mobile ad networks and affiliate networks partnering with call tracking providers to supply turnkey analytics and lead…
Read More » Mobile Ad Networks Hooking Up with Call Tracking
In a battle of Top 10 lists, who really wins? The marketers, that’s who!
Question: What do you get when you combine the reach and effectiveness of Google AdWords with phone call tracking? Answer: A powerful tool capable of changing the way marketers think about search. Oh, and a specific, credible threat to existing call tracking vendors. The big announcement The news came from the official Inside AdWords blog:…
It’s been a slow week for announcements. At least the comedians are having fun at advertisers’ expense.
Facts: It would stand to reason that the first mainstream web analytics provider that can successfully, granularly integrate phone call tracking alongside clicks and conversions would earn the love, admiration and loyalty (and dollars) of marketers around the world. It seems like a no brainer for Google Analytics to step in and fill the void,…
As a marketer you know how hard it is to quantify the conversions generated by your campaigns, especially when many of your leads or sales arrive via phone calls. Now imagine you are receiving hundreds or thousands of phone calls a week. How do you know which traffic sources and ad campaigns are generating the…
Read More » Century Interactive Adds a Humanatic Touch to Call Analytics