Link Roundup – May 15
There’s a lot going on in the call tracking world and I’ve been a bit too busy lately to cover it all. A link roundup is about all I have time for at the moment, but I promise to revisit some of […]
Full Article →AdWords Call Metrics Adds More Detail
Google announced yesterday that its AdWords Call Metrics capabilities have expanded to include more detailed reporting. When they first launched the feature to U.S. advertisers late last year,
Call Tracking at Call Centers = Improved Efficiency
This is a guest post submitted by a reader. Want to see your work here? Contact us with your idea! Call tracking software is being used in most call centers, though there are some center managers who ignore this crucial software utility. […]
Full Article →Marchex Adds some Jingle
Marchex has upped its game and signaled an intent to purchase Jingle Networks, a mobile ad network for $62.5 million. The press release reads like an industry insider’s rambling internal monologue and does a terrible job explaining the benefits to advertisers and […]
Full Article →Yelp to Add Telmetrics Call Tracking
Yelp.com has announced a partnership with Telmetrics (more) to provide call tracking services to its advertisers. From the press release (PDF): Yelp, which receives more than 45 million monthly visitors and has more than 16 million reviews, will use Telmetrics’ call tracking solutions […]
Full Article →Click-to-Call Enables Just-In-Time Transactions
There’s a movement afoot to consolidate click-to-call mobile advertising (AdWords mobile, etc.), social couponing (i.e. Groupon), and phone call tracking. Savvy marketers are now combining these tactics to implement, measure and refine mobile marketing campaigns with complete end-to-end visibility. The Evolution It’s […]
Full Article →How to Pick a Call Tracking Vendor
So you are ready to take your marketing analysis to the next level and track phone calls in addition to online conversions? Congratulations, you are WAY ahead of the curve. Your competitors will never know what hit them and you’ll be optimizing […]
Full Article →10 Reasons Not to Track Phone Calls
In my day job, I find myself recommending and implementing call tracking solutions for a wider variety of clients than ever before. But the more I bring it up, the more objections I hear. Some reasons are legit, others are pure ignorance. […]
Full Article →Mobile Ad Networks Hooking Up with Call Tracking
Peanut butter and jelly. Holidays and egg nog. Mobile click to call ads and phone call tracking. Some things are just destined to go together. There have been a flurry of news releases and blog posts recently about mobile ad networks and […]
Full Article →Link Roundup 11-18-10
In a battle of Top 10 lists, who really wins? The marketers, that’s who! 10 Benefits of Measuring “Call Us” Ads from Ifbyphone. Top 10 Things You Can Do With Call Tracking from Mongoose Metrics. RingRevenue courts the pay-per-call market, pointing out […]
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