Call tracking technology has been around for decades and is no longer an expensive, mystical black box. Dozens of software vendors and affiliate networks exist solely to help marketers and publishers integrate call tracking metrics into website and marketing analytics packages. A consumer that is willing to dial a phone number is actively asking for…
Google AdWords mobile click-to-call ads are now out of beta and available to every AdWords advertiser. Want to learn how to take advantage of the newest updates? Check out our Guide to AdWords Mobile Click-to-Call Ads. Tagged as: AdWords, Google
Welcome to part 2 in our Guide to Google AdWords Mobile Click to Call Ads. Now that we know how to target mobile devices we can move on to keyword research for mobile searches. The Missing Data Dilemma Keyword data are not easy to find for mobile searches. There are very few tools primarily because…
If you work with any of the major call tracking vendors, you know that the configuration options on a new client account or campaign can be overwhelming and often unnecessarily complex. I’ve found that most of the time, new clients can be overwhelmed by all of the options and would prefer a simple questionnaire in…
This is the first in a series we call the Definite Guide to Google AdWords Mobile Click to Call Ads. This section covers all you need to know to effectively and efficiently target cell phone and mobile browser users with click-to-call ads. Future sections will include keyword research for mobile searches, mobile ad text best…
Read More » Targeting Mobile Devices for AdWords Click to Call Ads
The brains behind Google AdWords have done it again. They have leapfrogged ahead of other mobile search engines by adding Click-to-Call ads to their offerings. This is a HUGE opportunity for new advertisers to get in on the ground floor of a major shift in online marketing. Experienced advertisers can extend their campaigns to a…
Marchex Voicestar has officially launched its rebranded service as Marchex Call Analytics. From an email to current partners: I would like to inform you of some changes coming to Marchex Voicestar. Effective today, Marchex Voicestar will now be known as Marchex Call Analytics. Please note, that as part of the name transition we will also…