Marchex has upped its game and signaled an intent to purchase Jingle Networks, a mobile ad network for $62.5 million. The press release reads like an industry insider’s rambling internal monologue and does a terrible job explaining the benefits to advertisers and publishers. In plain English, Marchex just bought a huge distribution network for mobile ads…
Peanut butter and jelly. Holidays and egg nog. Mobile click to call ads and phone call tracking. Some things are just destined to go together. There have been a flurry of news releases and blog posts recently about mobile ad networks and affiliate networks partnering with call tracking providers to supply turnkey analytics and lead…
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Are you involved in call tracking as an advertiser, marketing agency or affiliate? Listen up. Marchex points out 3 reasons call analytics, tracking and advertising are converging into the perfect storm for businesses seeking new customers: Don’t miss the rest of this interesting read over on the Marchex blog: 3 reasons why call advertising is…
Want to easily add call tracking capabilities to your website? Consider Skype‘s recent partnership with Marchex Call Analytics to offer “Click and Call Advertising“. From the announcement: Advertisers pay for qualified inbound calls via Skype on a pay-for-call basis. Call volumes are tracked by Marchex so advertisers can monitor the results of their campaign and…
Welcome to part 3 in our Guide to Google AdWords Mobile Click to Call Ads. Now that you are familiar with how to target mobile devices and selecting keywords that appeal to mobile users, we can move on to writing compelling ad copy that encourages searchers to call directly from a search results page. Ad…
Call tracking technology has been around for decades and is no longer an expensive, mystical black box. Dozens of software vendors and affiliate networks exist solely to help marketers and publishers integrate call tracking metrics into website and marketing analytics packages. A consumer that is willing to dial a phone number is actively asking for…
Welcome to part 2 in our Guide to Google AdWords Mobile Click to Call Ads. Now that we know how to target mobile devices we can move on to keyword research for mobile searches. The Missing Data Dilemma Keyword data are not easy to find for mobile searches. There are very few tools primarily because…
The brains behind Google AdWords have done it again. They have leapfrogged ahead of other mobile search engines by adding Click-to-Call ads to their offerings. This is a HUGE opportunity for new advertisers to get in on the ground floor of a major shift in online marketing. Experienced advertisers can extend their campaigns to a…
This is the first in a series we call the Definite Guide to Google AdWords Mobile Click to Call Ads. This section covers all you need to know to effectively and efficiently target cell phone and mobile browser users with click-to-call ads. Future sections will include keyword research for mobile searches, mobile ad text best…
Read More » Targeting Mobile Devices for AdWords Click to Call Ads