Analytics – Page 2 – Call Tracking Blog

Marchex Voicestar Changing Names

Posted on June 4, 2010

Marchex Voicestar has officially launched its rebranded service as Marchex Call Analytics. From an email to current partners: I would like to inform you of some changes coming to Marchex Voicestar. Effective today, Marchex Voicestar will now be known as Marchex Call Analytics. Please note, that as part of the name transition we will also…

Analytics

Ten Commandments of Call Tracking

Posted on May 24, 2010

I. Thou shalt not drop calls Your call tracking vendor must be reliable and stable to insure that calls actually stay connected and call clarity remains high. II. Thou shalt have reliable metrics Inconclusive marketing campaign results are due to poor planning, not poor execution. III. Honor thy caller Respect her time and privacy. Help…