Century Interactive
Headquartered in Dallas, TX, Century Interactive provides call tracking and call analytics services to marketers directly and through resellers.
Recent Posts about Century Interactive
Link Roundup 11-18-10
In a battle of Top 10 lists, who really wins? The marketers, that’s who! 10 Benefits of Measuring “Call Us” Ads from Ifbyphone. Top 10 Things You Can Do With Call Tracking from Mongoose Metrics. RingRevenue courts the pay-per-call market, pointing out that mobile advertising is the next big money-grab for affiliates and publishers alike. [...]
It's Here: Google AdWords Call Tracking
Question: What do you get when you combine the reach and effectiveness of Google AdWords with phone call tracking? Answer: A powerful tool capable of changing the way marketers think about search. Oh, and a specific, credible threat to existing call tracking vendors. The big announcement The news came from the official Inside AdWords blog: [...]
Link Roundup 10-19-10
It’s been a slow week for announcements. At least the comedians are having fun at advertisers’ expense. Century Interactive (more) and RingRevenue (more) predicted in eerily similar posts that Q4 2010 and 2011 will be a big year for pay-per-call advertisers (here and here). The bottom line: phone leads are inherently more qualified that online leads [...]
Century Interactive Adds a Humanatic Touch to Call Analytics
As a marketer you know how hard it is to quantify the conversions generated by your campaigns, especially when many of your leads or sales arrive via phone calls. Now imagine you are receiving hundreds or thousands of phone calls a week. How do you know which traffic sources and ad campaigns are generating the [...]
