The brains behind Google AdWords have done it again. They have leapfrogged ahead of other mobile search engines by adding Click-to-Call ads to their offerings.
This is a HUGE opportunity for new advertisers to get in on the ground floor of a major shift in online marketing. Experienced advertisers can extend their campaigns to a new platform and grow their businesses (or clients’ businesses) very efficiently by being first to market and eliminating the need to visit a website to get contact info.
Pay Per Call advertising has reached critical mass.
This is a 5-part series. If you are new to AdWords or phone call tracking, consider starting at the beginning. If you’re a seasoned veteran, jump ahead to the juicy stuff.
- How to target mobile devices for click-to-call ads
- Keyword research for mobile searches
- Ad text best practices for mobile SERPs
- Bidding strategies
- Mobile Campaign Reporting and Optimization