RingRevenue (more) posted a great overview entitled “What is Pay Per Call Advertising?“.

Not only do they make Pay Per Call easy to understand (the “what”), they also include they “why”:

A recent poll by Harris Interactive found that 54% of consumers want human interaction before making big-ticket purchases, 77% want more live assistance when making online purchases and 53% abandon their shopping cards due to lack of human interaction.

Check it out.