Marchex Betting on Pay Per Call

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Are you involved in call tracking as an advertiser, marketing agency or affiliate? Listen up.

Marchex points out 3 reasons call analytics, tracking and advertising are converging into the perfect storm for businesses seeking new customers:

  1. Consumer behavior is changing, creating explosive growth of new advertising inventory based on phone calls.
  2. In today’s marketplace, Calls are driving superior advertiser returns.
  3. Advertiser demand for qualified phone calls is massive.

Don’t miss the rest of this interesting read over on the Marchex blog: 3 reasons why call advertising is Marchex’s big bet

Photo Credit: BobOwen on Flickr

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