Competition is good for business. It breeds innovation, lower costs and more choice for consumers. An established player in the call tracking game launched a few new features and capabilities today to offer marketers more choice and flexibility when choosing a call tracking vendor. Ifbyphone’s SourceTrak is a full-featured, VOIP-based call tracking solution for marketers that…
The lazy days of summer are nearly over so it’s time to get back into a work mindset (yeah, right). Here are a few recent blog posts from around the call tracking world that should help get your brain back in gear.
Are you involved in call tracking as an advertiser, marketing agency or affiliate? Listen up. Marchex points out 3 reasons call analytics, tracking and advertising are converging into the perfect storm for businesses seeking new customers: Don’t miss the rest of this interesting read over on the Marchex blog: 3 reasons why call advertising is…
Here are a few posts, tweets and pings from the past couple of weeks in the call tracking-osphere. Because you don’t have enough in your feed reader already… Photo credit: dlrjohnson on Flickr
Want to easily add call tracking capabilities to your website? Consider Skype‘s recent partnership with Marchex Call Analytics to offer “Click and Call Advertising“. From the announcement: Advertisers pay for qualified inbound calls via Skype on a pay-for-call basis. Call volumes are tracked by Marchex so advertisers can monitor the results of their campaign and…
What’s going on behind the scenes in the call tracking industry? How are industry leaders positioning their companies to succeed not just today but 5 years from now? I reached out to some of the best minds from Ifbyphone, Mongoose Metrics and RingRevenue to pick their brains. It turns out they have some pretty big…
“Can you hear me now?” Mongoose Metrics just announced their newest call tracking feature: voice recognition for conversion tracking. Dubbed Conversation Conversion Dynamics (CCD), it allows marketers to automatically track conversions within a phone call back to the source of the call, whether it’s a website, search campaign, direct mail piece, billboard, business card, or…
Google AdWords mobile click-to-call ads are now out of beta and available to every AdWords advertiser. Want to learn how to take advantage of the newest updates? Check out our Guide to AdWords Mobile Click-to-Call Ads. Tagged as: AdWords, Google