Question: What do you get when you combine the reach and effectiveness of Google AdWords with phone call tracking? Answer: A powerful tool capable of changing the way marketers think about search. Oh, and a specific, credible threat to existing call tracking vendors. The big announcement The news came from the official Inside AdWords blog:…
Most of the major call tracking software providers allow users to record the phone calls generated by an ad campaign. It may seem unnecessary or daunting at first, but what happens in a call is just as important as the rest of the standard call tracking metrics. Here are just a few lessons we’ve learned…
It’s been a slow week for announcements. At least the comedians are having fun at advertisers’ expense.
I’d like to see more posts like this in the industry: 10 Questions to Ask Your Call Tracking Software Vendor by Ifbyphone’s Avi Kelin. Not only does it provide value for marketers researching call tracking vendors, but it helps standardize feature sets across platforms.
Read More » Ifbyphone: 10 Questions for Call Tracking Vendors
Facts: It would stand to reason that the first mainstream web analytics provider that can successfully, granularly integrate phone call tracking alongside clicks and conversions would earn the love, admiration and loyalty (and dollars) of marketers around the world. It seems like a no brainer for Google Analytics to step in and fill the void,…
As a marketer you know how hard it is to quantify the conversions generated by your campaigns, especially when many of your leads or sales arrive via phone calls. Now imagine you are receiving hundreds or thousands of phone calls a week. How do you know which traffic sources and ad campaigns are generating the…
Read More » Century Interactive Adds a Humanatic Touch to Call Analytics
One of the most common questions I get about call tracking is, “What kind of information would I get from a call tracking service?” I’ll answer that, then take it one step further and suggest some advanced answers to “What can I do with the data provided?” Most vendors provide the same basic metrics and…
Competition is good for business. It breeds innovation, lower costs and more choice for consumers. An established player in the call tracking game launched a few new features and capabilities today to offer marketers more choice and flexibility when choosing a call tracking vendor. Ifbyphone’s SourceTrak is a full-featured, VOIP-based call tracking solution for marketers that…
RingRevenue (more) posted a great overview entitled “What is Pay Per Call Advertising?“. Not only do they make Pay Per Call easy to understand (the “what”), they also include they “why”: A recent poll by Harris Interactive found that 54% of consumers want human interaction before making big-ticket purchases, 77% want more live assistance when…
The lazy days of summer are nearly over so it’s time to get back into a work mindset (yeah, right). Here are a few recent blog posts from around the call tracking world that should help get your brain back in gear.