In a battle of Top 10 lists, who really wins? The marketers, that’s who!

• 10 Benefits of Measuring “Call Us” Ads from Ifbyphone.
• Top 10 Things You Can Do With Call Tracking from Mongoose Metrics.
• RingRevenue courts the pay-per-call market, pointing out that mobile advertising is the next big money-grab for affiliates and publishers alike. They throw around some big numbers, and I want in on the $75,000 per month in affiliate revenue some are apparently generating.
• Marchex Call Analytics now offers keyword-level call tracking which finally brings their product in line with other vendors that already offered the service.
• Machine voice transcription = Bigfoot? Century Interactive thinks so. Will we ever see the end of the machine vs. human transcription debate? Probably not until the fate of the human race is on the line in a post-apocalyptic battle…oh never mind. We never will.
• Marchex also released a promo video for their Call Mining feature. Apparently it takes a lot of scrolling text to get to the point, but otherwise does a pretty good job explaining the features and benefits. The UI looks pretty slick but I haven’t had a chance to take it for a test drive yet.