If you work with any of the major call tracking vendors, you know that the configuration options on a new client account or campaign can be overwhelming and often unnecessarily complex. I’ve found that most of the time, new clients can be overwhelmed by all of the options and would prefer a simple questionnaire in…
This is the first in a series we call the Definite Guide to Google AdWords Mobile Click to Call Ads. This section covers all you need to know to effectively and efficiently target cell phone and mobile browser users with click-to-call ads. Future sections will include keyword research for mobile searches, mobile ad text best…
Read More » Targeting Mobile Devices for AdWords Click to Call Ads
The brains behind Google AdWords have done it again. They have leapfrogged ahead of other mobile search engines by adding Click-to-Call ads to their offerings. This is a HUGE opportunity for new advertisers to get in on the ground floor of a major shift in online marketing. Experienced advertisers can extend their campaigns to a…
Marchex Voicestar has officially launched its rebranded service as Marchex Call Analytics. From an email to current partners: I would like to inform you of some changes coming to Marchex Voicestar. Effective today, Marchex Voicestar will now be known as Marchex Call Analytics. Please note, that as part of the name transition we will also…
Hello and welcome to the Call Tracking Blog! We’re here to provide an unbiased perspective on the phone call tracking industry, vendor and product reviews, and best practices for implementation and analytics. The idea for this site sprang from my involvement in several client projects that required some heavy-duty call tracking capabilities. The more we…
I. Thou shalt not drop calls Your call tracking vendor must be reliable and stable to insure that calls actually stay connected and call clarity remains high. II. Thou shalt have reliable metrics Inconclusive marketing campaign results are due to poor planning, not poor execution. III. Honor thy caller Respect her time and privacy. Help…