Competition is good for business. It breeds innovation, lower costs and more choice for consumers. An established player in the call tracking game launched a few new features and capabilities today to offer marketers more choice and flexibility when choosing a call tracking vendor. Ifbyphone’s SourceTrak is a full-featured, VOIP-based call tracking solution for marketers that…
RingRevenue (more) posted a great overview entitled “What is Pay Per Call Advertising?“. Not only do they make Pay Per Call easy to understand (the “what”), they also include they “why”: A recent poll by Harris Interactive found that 54% of consumers want human interaction before making big-ticket purchases, 77% want more live assistance when…
Are you involved in call tracking as an advertiser, marketing agency or affiliate? Listen up. Marchex points out 3 reasons call analytics, tracking and advertising are converging into the perfect storm for businesses seeking new customers: Don’t miss the rest of this interesting read over on the Marchex blog: 3 reasons why call advertising is…
Are your call tracking campaign metrics skewed by telemarketers and other robo-dialers? The folks at Marchex Call Analytics (more) have announced a “Clean Call” solution on their blog and in an email to current customers. They claim that telemarketers account for 3% of phone calls to businesses which is more than enough to dramatically impact…
What’s going on behind the scenes in the call tracking industry? How are industry leaders positioning their companies to succeed not just today but 5 years from now? I reached out to some of the best minds from Ifbyphone, Mongoose Metrics and RingRevenue to pick their brains. It turns out they have some pretty big…
Welcome to part 3 in our Guide to Google AdWords Mobile Click to Call Ads. Now that you are familiar with how to target mobile devices and selecting keywords that appeal to mobile users, we can move on to writing compelling ad copy that encourages searchers to call directly from a search results page. Ad…
Call tracking technology has been around for decades and is no longer an expensive, mystical black box. Dozens of software vendors and affiliate networks exist solely to help marketers and publishers integrate call tracking metrics into website and marketing analytics packages. A consumer that is willing to dial a phone number is actively asking for…
Welcome to part 2 in our Guide to Google AdWords Mobile Click to Call Ads. Now that we know how to target mobile devices we can move on to keyword research for mobile searches. The Missing Data Dilemma Keyword data are not easy to find for mobile searches. There are very few tools primarily because…
If you work with any of the major call tracking vendors, you know that the configuration options on a new client account or campaign can be overwhelming and often unnecessarily complex. I’ve found that most of the time, new clients can be overwhelmed by all of the options and would prefer a simple questionnaire in…
This is the first in a series we call the Definite Guide to Google AdWords Mobile Click to Call Ads. This section covers all you need to know to effectively and efficiently target cell phone and mobile browser users with click-to-call ads. Future sections will include keyword research for mobile searches, mobile ad text best…
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